Beaumont Convention & Visitors Bureau - Past Client Success: Campaign Overview

Tailored Approach for Beaumont CVB's Restaurant Weeks

Our campaign solution revolved around a mix of tailored content, targeted messaging, and cross-platform strategies. Here's how we broke down the solution:

• Content Creation: To ensure the content resonates with her audience and drives engagement, our content strategy will be tailored to each platform’s strengths, with a focus on authentic experiences and detailed coverage of each restaurant’s atmosphere and menu offerings.

  • Instagram Reels & TIkTok:

    • Frequency: 4 Videos (2 per week, from October 21 to November 7, 2024)

    • Content Focus: Each Reel will highlight one of the four featured restaurants, showcasing the unique ambiance and standout dishes. We will provide a behind-the-scenes look at her experiences, emphasizing what makes each restaurant special—whether it's the Cajun flavors at a local hotspot, the rich history behind a Burger Joint, or the fusion of Tex-Mex and Asian influences. These quick, engaging videos will encourage followers to visit Beaumont during Restaurant Week (November 4–11, 2024).

    • Call-to-Action: Encouraging her audience to explore Beaumont’s culinary scene and travel for Restaurant Week.

  • Blog Post:

    • Length: 1,000 Words

    • Content Focus: The blog post will delve deeper into the experience of Beaumont’s Restaurant Weeks. With vibrant photos of the dishes and each restaurant’s atmosphere, Allison will write a comprehensive guide to the culinary diversity in Beaumont, offering her honest insights on each restaurant’s highlights. She will include details about the special offerings available during Restaurant Week and why each restaurant deserves a spot on any food lover’s itinerary. The post will be SEO-optimized for terms like "Beaumont Texas restaurants," "Restaurant Week Beaumont," and specific keywords for each restaurant’s cuisine.

    • Call-to-Action: A detailed invitation for readers to travel to Beaumont, making it clear that Restaurant Week is the perfect opportunity to experience the local food scene.

• Platform Strategy: By strategically combining these platforms, Allison will provide authentic, high-quality content that appeals to her audience while promoting the diverse dining options in Beaumont, ultimately driving awareness and engagement for Restaurant Week.

Through a mix of tailored content, targeted messaging, and cross-platform strategies, this campaign spotlights Beaumont Restaurant Week’s diverse dining scene. Engaging Instagram Reels and TikTok videos will showcase the unique ambiance and standout dishes of four featured restaurants, while a detailed blog post offers an in-depth guide to the event. Together, these efforts drive awareness and inspire food lovers to explore Beaumont during Restaurant Week.

Results That Speak for Themselves

The Beaumont Restaurant Week campaign generated an exciting buzz across social media, with audiences highly engaged by the captivating content highlighting the city’s vibrant dining scene. The featured restaurants experienced increased visibility and interest, with Allison’s engaging videos and detailed blog post inspiring her followers to explore Beaumont. This campaign successfully amplified awareness of Restaurant Week, drawing attention to the city’s culinary diversity and driving traffic to local establishments.

Performance Metrics:

• Platform 1 (e.g., Instagram):

  • Views: 29,674

  • Likes: 912

  • Shares: 434

  • Saves: 434

  • Comments: 40

  • Reach: 17,832

Platform 2 (e.g., TikTok):

• Views: 6,543

• Likes: 213

• Shares: 96

• Saves: 88

• Comments: 15